remember, most candidates get to begin with very little press or no press in rooms of tender 12. he can -- of 10 or 12. he opened up right on broadway. and all of the reviewers were in the front row on the first day. as he was developing his chops as a presidential candidate, they were already evaluating. if you look at the first four months to five months of the primerica made it was very negative. he was underperforming. he was overrated. >> there was a lot of critique in the first stage. >> yes. they were bad. he said at the time, i am not a good candidate, but i will become one. i will learn to become a good candidate and he challenged himself. >> and all of your experience with candidates, what are the intangibles that candidates need to separate? >> i think authenticity. i thought about the sale lot when i was watching the other campaign. george burns used to joke that all you need to succeed in show business is sincerity. and if you can fake that, you got it made. [laughter] i think genuine authenticity is important, especially in a presidential candidacy. and barack obama